Monday, February 11, 2008

Valentine's Day

Valentine's Day
Valentine's Day is a holiday celebrated on February 14. It is the traditional day on which lovers express their love for each other; sending Valentine's cards, or offering candy. It is very common to present flowers on Valentine's Day. The holiday is named after two among the numerous Early Christian martyrs named Valentine. The day became associated with romantic love in the circle of Geoffrey Chaucer in High Middle Ages, when the tradition of courtly love flourished.
The day is most closely associated with the mutual exchange of love notes in the form of "valentines." Modern Valentine symbols include the heart-shaped outline and the figure of the winged
Cupid. Since the 19th century, handwritten notes have largely given way to mass-produced greeting cards.[1] The mid-nineteenth century Valentine's Day trade was a harbinger of further commercialized holidays in the United States to follow.[2] The U.S. Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year behind Christmas. The association estimates that women purchase approximately 85 percent of all valentines.




A portrait of English poet Geoffrey Chaucer by Thomas Hoccleve (1412). The earliest known link between Valentine's Day and romance is found in Chaucer's

In Asia



Thanks to a concentrated marketing effort, Valentine's Day has emerged in Japan and Korea as a day on which women, and less commonly men, give candy, chocolate or flowers. It has become an obligation for many women to give chocolates to all male co-workers. In Japan this is known as giri-choko (義理チョコ), from the words giri ("obligation") and choko, ("chocolate"). This contrasts with honmei-choko (本命チョコ); chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as tomo-choko (友チョコ); from tomo meaning "friend".
By a further marketing effort, a reciprocal day called
White Day has emerged. On March 14, men are expected to return the favour to those who gave them chocolates on Valentine's Day. Originally, the return gift was supposed to be white chocolate or marshmallows; hence "White Day". However, lingerie and jewelry have become common gifts.
In
South Korea, there is also Pepero Day, celebrated on November 11, when young couples give each other romantic gifts. There is an additional day for single people, Black Day, celebrated on April 14.
In
Chinese culture, there is a counterpart to Valentine's Day, called "The Night of Sevens" (七夕); according to legend the Cowherd and the Weaver Maid meet in Heaven on the 7th day of the 7th month of the lunar calendar. A slightly different version of this day is celebrated in Japan as Tanabata, on July 7th of the solar calendar.





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